Terms of service

Subtle Assistant connects your business's WhatsApp number to an AI assistant, a team inbox, bookings, payments tracking, broadcasts and related tools. It runs on Meta's WhatsApp Business Platform. We keep improving the service and may add, change or remove features.

• You must give accurate details and keep your login details safe. You are responsible for what happens under your account and your team's logins.
• You must be authorised to act for the business you sign up, and to connect its WhatsApp number.
• Tell us straight away if you think someone else has accessed your account.

• You must follow WhatsApp's Business Terms, Business Messaging Policy and Commerce Policy. In particular, only send offers and announcements to customers who have agreed to hear from you, and respect requests to stop.
• Meta may charge for some messages (for example template messages you start). Meta bills these to your business directly; they are not part of our plan fee.
• Meta can limit or block numbers that break its policies. We are not responsible for actions Meta takes on your number or account.

You must not use the service to:

• send spam, scams or misleading messages, or contact people who have not agreed to hear from you;
• sell or promote anything illegal, or break any law in Pakistan or where your customers are;
• harass people, or share content that is hateful, violent or sexual;
• try to break, overload or get around the security of the service, or access other businesses' data.

We may suspend accounts that break these rules, and will tell you why when we can.

The assistant answers from the information you give it, but AI can make mistakes. Keep your services, prices, timings and FAQs up to date, review chats regularly and step in when needed. The assistant should not be relied on for medical, legal or financial advice; you are responsible for the information your business gives its customers.

• New businesses choose a plan when they sign up and pay their first month in advance. The assistant starts replying to customers once we confirm the payment. Where we offer a free trial, the assistant stops replying when the trial ends until you choose a plan.
• Plans are billed monthly in Pakistani rupees, in advance, at the prices shown on our pricing page or agreed with you in writing. Invoices are due within 7 days.
• If an invoice stays unpaid, we may pause your assistant until it is paid.
• You can cancel any time; tell us before your next billing day. Fees already paid are not refunded, except where the law requires.

You own your business data and your customers' conversations. You give us permission to process them only to provide the service, as described in our privacy policy. You are responsible for having a lawful reason to message your customers and for telling them how you use their data.

We work hard to keep the service running, but we can't promise it will always be available or error-free, and it depends on services we don't control, such as WhatsApp and AI providers. To the extent the law allows, the service is provided "as is", we are not liable for indirect losses such as lost profits or lost bookings, and our total liability is limited to the fees you paid us in the 3 months before the claim.

You can stop using the service at any time. We may end or suspend your account if you seriously or repeatedly break these terms, or if we stop offering the service, in which case we'll give you reasonable notice where we can and help you export your data.

We may update these terms. For important changes we'll tell business accounts in advance by email or in the dashboard. These terms are governed by the laws of Pakistan.